No matter why people travel—whether it’s to spend time with family, work, or to escape on their own—the Bank of America Travel Rewards card can help give them unforgettable experiences. Our fully integrated “What brings you’re here?” campaign showed where and how they can exchange their rewards through a series of videos, banners, ATM, social, and a landing page experience.
Creative Directors: Jim Harrington, Joe Palmer
Copywriter: Carly Drown
Art Director: Tanya Bechara