Jim Harrington / Creative Direction
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It All Starts With You / Merrill Lynch

Merrill Lynch has always has always relied on its history and big bold graphics of its famous bull. While powerful, this approach lacked humanity and a personal connection to clients. We developed a campaign that didn’t talk about credentials, but rather focused on you, providing a custom solution for whatever your need may be. This fresh new look removed the heavy dark blue, featured faces of people, and was spread across digital assets, videos, social and print.