Overview
FWA
SITE OF THE DAY
November 24, 2010
Creative team
Creative Director: Doris Chung
Associate CDs: Jim Harrington, Joe Palmer
Copywriters: Joe Palmer, James Hough
Art Directors: David Scott, Julie Halloran
From the moment it was revealed, Regal attracted the attention of the mainstream automotive press. But, it was also getting noticed on influential blogs, plus social networking sites and video sharing sites like Facebook and YouTube. With Regal attracting an audience different from Buick’s traditional audience, we created a brand experience that was as inventive and unconventional as the car.
FWA
SITE OF THE DAY
November 24, 2010
Creative Director: Doris Chung
Associate CDs: Jim Harrington, Joe Palmer
Copywriters: Joe Palmer, James Hough
Art Directors: David Scott, Julie Halloran