Jim Harrington / Creative Direction
Screen Shot 2018-12-04 at 2.25.48 PM.png

Now What? / Merrill Edge

We turned a standard :15 or :30 second video buy into indefinite possibilities for Merrill Edge. Each of our interactive videos featured  "Now what?" moments in a person's life that made them think about their financial future and how Merrill Edge was there to help. As people engaged with each video, the endings overlapped into the beginning of the next story. Hotspots allowed users to learn more, find near-by locations, set-up appointments, and jump between stories – all from a digital media unit.