Jim Harrington / Creative Direction
oct21_woods_600x576_0.jpg

Tee Off With Tiger / Buick

For most golfers, hitting the links at the famed Torrey Pines would be unforgettable, but to play with Tiger Woods as caddy would be unimaginable. To help Buick expand its presence with golfers, we created an experience no one could buy. During the PGA season, fans tried to predict Tiger’s score for each tournament and instantly entered to win his tournament Buick with a grand prize winner earning the chance to golf with Tiger Woods as their caddie.

The Tee Off with Tiger site experience kept people coming back each week to fill out their predictions and get tips about Tigers past performances at any specific course from Tiger's trainer and coach Hank Haney. This integrated campaign included everything from TV and print to the website and rich media digital display units.